VELOCE JOINS FORCES WITH CODEMASTERS TO LAUNCH GROUND-BREAKING VERSUS ULTRA SERIES
● Innovative esports series, to feature competitions across multiple leading titles from Codemasters, looks set to kick off in 2022
● Lando Norris’ Quadrant is the first team confirmed for this unique esports tournament
● ‘Original and engaging format’ to ‘break the mould’ in burgeoning gaming sphere
In an industry first, Veloce Esports has announced a partnership today with Codemasters to launch a revolutionary, multi-title, global esports racing league – the VERSUS ULTRA Series.
Veloce is well-versed in original and innovative projects in the burgeoning esports sphere, sparked by the success of its immensely popular #NotTheGP series during the first national lockdown of 2020. The ever-expanding Veloce Esports ecosystem yields substantial monthly viewership figures in excess of 230 million across its various channels. The VERSUS ULTRA Series will feature an innovative event format with different stages of competition taking place across several Codemasters titles – Project CARS 3, F1® 2021, DiRT Rally 2.0, and DIRT 5.
Some of the most well-known global esports teams will be taking part, comprising world famous streamers, pro gamers, wildcard fan entries and more, with squads competing for a game-changing crypto NFT trophy – the VERSUS ULTRA Cup. More information on the event format, team announcements and the VERSUS ULTRA CUP will be revealed in due course, with racing set to get underway in 2022.
Rupert Svendsen-Cook, CEO, Veloce Esports, commented: “We’re delighted and feel very privileged to be partnering with such an established player in the industry as Codemasters, to launch what we know will be the best racing esports league in the world. We have worked closely with Codemasters for some time, as a large part of our media network features their titles, so it made a huge amount of sense to work together on this project.
“For us, the key focus is on entertainment for the gaming community and offering an original and engaging format that breaks the mould of the traditional racing esports leagues currently available. We’re incredibly excited to share further details regarding who and what is to come as we prepare to launch in 2022.”
Toby Evan-Jones, Head of Business Development, Codemasters, commented: “The VERSUS Ultra Series is an exciting new format that creates both action-packed content and the opportunity for our players to compete with their heroes from the real and virtual racing worlds. Codemasters expertise in delivering world-leading racing titles makes us the perfect partner for Veloce. We hope players of all levels will come together to create a fun competition which redefines the competitive gaming landscape with an innovative and inclusive format.”
Veloce is the world’s leading esports & racing growth platform focused on innovation within the gaming, sport, media, and entertainment sectors creating a harmonized integrated ecosystem. With a pioneering model in esports and an ever-growing audience of over 230 million views per month across its channels, Veloce is a market leader transcending advertising audience commercial value, full service esports service provisions, strategic growth investments and partnerships, and more. Veloce Esports offers consulting and management to pro gamers, teams and brands looking to make their name in the growing world of esports. The Veloce Esports multidisciplinary team comes with a strong background of sports management, real world competitive sporting experience and the mentality to win across different fields.
Veloce Racing is an innovative motorsport team competing in the Extreme E series taking on formidable environments, damaged by climate change or severely affected by human interference, as a fully-fledged franchisee in the pioneering off-road racing series. Quadrant is Veloce’s first joint-venture team that combines gaming, racing, content, and apparel to provide a greater platform for content supported by Quadrant’s creators and four brand quadrants.